Case Study
Pharma SFA
Sales Force Automation Platform for Pharmaceutical Field Teams
Pharma Field Force Automation
Business Challenge
Pharmaceutical companies needed to modernize their field force operations, which were hindered by manual reporting, poor visibility into sales activities, and disconnected communication between medical representatives (MRs) and regional managers. This led to reduced productivity, data inconsistency, and compliance issues.
Our Solution
Inforios Technologies designed a comprehensive Sales Force Automation (SFA) platform tailored for pharma companies. It enabled real-time data capture, route planning, product detail tracking, and analytics to empower both field agents and their managers with actionable insights.
Key Features Implemented
Optimize field operations with geo-tagged reporting, route planning, and sample inventory tracking to ensure effective doctor and chemist engagement.
Geo-tagged Field Reporting
(doctor visits, chemist interactions, product samples)
Route & Daily Call Planning Module
MR Performance Analytics Dashboard
Product Detailing with Dynamic Catalogs
Sample Inventory & Distribution Tracking
Alerts for Missed Calls, Deviations, and Low Activity
Key Features Implemented
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Geo-tagged Field Reporting
(doctor visits, chemist interactions, product samples)
Route & Daily Call Planning Module
MR Performance Analytics Dashboard
Product Detailing with Dynamic Catalogs
Sample Inventory & Distribution Tracking
Impact (KPIs, Benefits, Feedback)
- 70% improvement in reporting accuracy
- 40% increase in field productivity
- 100% geo-compliance in daily visits
- Client Feedback: “We now get real-time performance insights across our entire sales hierarchy—right from the ground up.”
Testimonial
